If we're lucky enough to be blessed with the power of sight, we have ability to see all sorts of colours. Life is full of hues that are rich, deep, light, bright, and subtle. For those of us who love gazing upon the colour of royalty, well, the options are endless. There's mauve, orchid, mulberry, violet, lilac, amethyst, and lavender. But this new addition to the M&Ms family is something special. It's like pure sovereignty that tastes amazing and melts in your mouth (but not, of course, in your hand). So what would you call it? Grape? Eminence? Imperial? Patriarch? Perhaps you'd label it a dark hue of royal purple, or a rich purpureus. Whatever your eye sees when it glances along the shelves of Candy Bar Sydney and spots this stunning shade, you'll certainly be inspired to grab a pack of purple M&Ms 450g.