Candy Bar Sydney has conducted some incredibly superficial market research on who buys dark pink M&Ms. Our entirely unfounded research confirms what we always knew. There's a very special type of customer that purchases dark pink M&Ms. Our findings are not scientifically backed, our subjects are not control tested, yet the results are conclusive. Customers who buy dark pink M&Ms are more intelligent than customers who do not. They are creative, sometimes left-brained, always discerning individuals, both men and women who emit confidence and authenticity. They are energetic, motivated, and active, always on the go, always getting things done. Grounded, realistic, and sensible, they understand that things don't always go to plan, and they adapt to suit their circumstances. They have a wild streak, too. Sound like you? Better grab a 450g pack.