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One remarkable Persian woman started Pariya in 1994: Azadeh Ashrafinia.

A third generation Iranian confectioner, Azadeh migrated with her family to Australia when she was a child, and was determined to introduce the finest of Persian ingredients and traditions into supermarkets and wholesalers in Australia. Many of the most beautiful Persian cultural traditions are apparent in her culinary work, and it wasn't long before the company Pariya had carved a niche for itself in Australia. Almost twenty years later, Pariya sweet products adorn dessert tables and shelves of confectionery wholesalers and retailers all around the country. Pariya products are exotic, finely flavoured, and visually appealing. At Candy Bar Sydney, you'll find pistachio and almond nougat, finely spun Persian fairy floss, and Persian raahat. These wonderful sweet treats are flavour sensations designed to entice and charm your guests with their mystical, magic deliciousness.

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